Thank you for visiting my site for Instructional Design and eLearning Development. My name is Jenni McCoy. I am a Certified Professional in Training and Performance (CPTP), and founding member of J2M Design.

I am a driven, focused, and ethical Instructional Designer and eLearning Developer. My passion to help others learn has continually increased through out my career. Developing effective and engaging learning experiences was the most logical progression in my journey. Face it, we’ve all had boring, nondescript, mandatory training classes. I aim to be a part of the rising force that transforms adult learning!

I am skilled using (but not limited to) adult learning theories such as ADDIE, Merrill’s First Principles, Pebble in a Pond, and Backward Design. I am versed in Gagne’s Nine Events of Instructional Design as well as Memory and Cognitive Load Theories.

I have been a corporate Learning and Development professional for 15+ years. Additionally, I have extensive experience with coaching and mentoring employees and teammates. I love helping others learn. I love seeing the "ah-ha" moment on someone’s face or hearing it within their voice when a process clicks. I love writing policies and procedures. I love simplifying technical processes so anyone non-technical can learn. My goal is to create powerful tools to allow learning to be fun and effective.